The Japanese TV-maker is known for going big at the Consumer Electronics Show, and this year is all about the subpixels.
Sharp unveiled its new line of Aquos TVs on Monday, once again showing the consumer electronics world that it knows how to think big.
The company touted the Aquos 4K, Aquos Q, and what Sharp President John Herrington called a "game-changer" TV, the Aquos Quattron Plus, which has ten million more sub-pixels than full HD. Sharp will release these TVs in a matter of weeks.
The Quattron Plus is meant to be a stopgap between 1080p and 4k at about half the price of the 4k, according to Sharp.
Toshi Osawa, CEO of Sharp, said at the Consumer Electronics Show 2014 that the new line will once again top the world's largest HD televisions.
"Sharp has put more 60-inch or larger televisions in American homes than any other manufacturer," Osawa said.
Since Ultra HD televisions have become a standard for most big TV makers, brands were expected to focus more on style and software this year. Sharp chose to highlight its Art of Amazing 4K film competition, playing promo videos of film makers talking about picture quality.
CNET's live coverage of Sharp's CES 2014 press conference
Sharp was expected to stick to its usual "go big or go home" attitude by showcasing TVs with big screens and extravagant features -- not your typical home entertainment.
At last year's CES, Sharp touted its line of Aquos smart LED televisions, including the "the world's largest LED TV," the Aquos 90-inch. In 2012, the Japanese electronics giant showed off a monstrous 85-inch 8K prototype.
This is a developing story. Check out more at our live blog.
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